Case study on the successful digital marketing strategy applied by old spice to connect with a wider audience through various marketing channels. Old spice with its hilarious commercials presents two types of communication addressed to men and women we take a closer look at the differences. Old spice introduced body wash for men in 2003 and with total body wash sales recently eclipsing those for bar soap, many male brands (including dial, irish spring and nivea) have swooped in to get a piece of the pie in fact, by 2009 the competition had become so fierce that old spice's share in the male body wash. Some of the things they highlight are: more people watched its videos in 24 hours than those who watched obama's presidential victory speech total video views reached 40 million in a week campaign impressions: 14 billion since the campaign launched, old spice bodywash sales are up 27% in the. Old spice case study 1 2011 gold effie winner “the man your man could smell like” responds to the internet category: media innovation brand/client: old spice / procter & gamble primary agency: wieden+kennedy contributing agencies: paine pr strategic challenge old spice introduced body.
The following case study for old spice was written by sarah rowe, a social media marketing student at ecu her references are listed at the end of the story: students look at your campaign, now back to me, now back to your campaign, now back to me sadly, your campaign isn't mine, but if you stopped producing boring,. Wieden + kennedy portland's case study behind the old spice responses campaign source: http://creativity-onlinecom/work/old-spice-responses-case- study/20896. Access to case studies expires six months after purchase date publication date: may 16, 2014 in 2009-2010 procter & gamble's old spice brand had to respond to two important challenges first, after a successful rebranding of the glacial falls scent into swagger (see kellogg case #5-411-752), old spice's core brand. The secrets behind old spice's viral marketing campaign revealed - how a viral video sensation can be entertaining while advertising its products.
Old spice viral campaign analysis: key factors of a successful digital campaign and key figures results and analysis. Back in 2010 proctor & gamble launched a very successful campaign around vintage brand old spice they created a brand representative called 'old spice guy', using actor isaiah mustafa 'mr mustafa' aimed his message at women, suggesting that they wished that the man in their life looked like him.
If there was a defining moment when advertisers started to get a proper handle on social media marketing, it was when an ex-american football star called isaiah mustafa was drafted in to save old spice from oblivion. Old spice's newest campaign featuring the handsome, witty and chisel-chested old spice guy (former nfl wide receiver isaiah mustafa) launched just prior to the 2010 superbowl and quickly became a viral video sensation despite not airing during superbowl xliv, the ad was one of the most talked about commercials.